Blog
On how we build serious businesses
Articles written directly, no fluff. About infrastructure, in-house sales, AI, and the real decisions that separate businesses that last from businesses that evaporate.
- ·5 min min read·Csiki Ervin-György
Your clinic’s chatbot must say it’s AI. That’s an advantage.
Since 2 August 2026, the EU AI Act requires people to know when they are talking to an AI system. What it means in practice for clinics and service businesses — and how to do it without losing bookings.
The transparency duty in Article 50 of the AI Act already applies. It isn’t a problem for lawyers. It’s a conversation-design problem.
ai-acthealthcareconformitateRead → - ·5 min min read·Csiki Ervin-György
Ads now build themselves. Your advantage has moved somewhere else.
Platforms automate targeting, budgets and even creative. When everyone runs the same algorithm, the offer, real footage and speed-to-lead win.
If someone sells you “campaign settings”, they’re selling you what the platform already does. Here is where the customer is actually won in 2026.
reclameaivanzariRead → - ·5 min min read·Csiki Ervin-György
Your customers stopped clicking. They ask AI instead.
68% of Google searches now end without a single click. What that means for a clinic or a service business — and what to do on Monday.
Website traffic is falling even when you do everything “right”. It isn’t an SEO problem, it’s a behaviour shift. You no longer compete for the click — you compete to be the answer.
ai-searchmarketingseoRead → - ·9 min min read·Csiki Ervin-György
Voice AI for service businesses: what works, what doesn't, how to decide
After two years of real deployments, let's separate what actually works from what's just vendor marketing.
Voice AI works. Just not the way vendors pitch it. Here's what we've learned from putting real voice agents inside clinics, automotive service shops, and inhouse call centers.
aivoice-aiserviciiinfrastructuraRead → - ·7 min min read·Csiki Ervin-György
Why we turn down 9 out of 10 inquiries
How we decide whether to engage with a business — and why most applications get a no, not a follow-up.
We're not an agency selling retainers. We work as venture builders — fully embedded, long-term. That alone narrows the field of who we can actually work with.
venture-buildingoperareselectivitateRead →