Services
Media Production
Content built to acquire, not to decorate.
A full inhouse production arm — strategy, direction, shoot, edit — purpose-built for performance. We produce the creative that feeds our Growth Marketing engine: TikTok and Meta ads, Google video assets, patient and client testimonials, documentaries, product and service films. Every piece is briefed against a conversion goal and shipped at the pace paid traffic requires. Content is where most agencies hand you a brand video and vanish; here it is the lifeblood of the acquisition system we run for you.
What we actually do
- Paid ads creative at scale — TikTok, Meta, Google, YouTube
- Short-form social content — reels, shorts, hooks, UGC-style
- Patient and customer testimonials for regulated and premium industries
- Brand and documentary films — long-form storytelling (reference: implantum.ro)
- TV creatives and broadcast-ready assets
- Service and product films for automotive, dental and personal brands
- On-set direction, scripting, lighting, sound, color, motion
Partner & Creative Director
Halász Hunor
Partner & Creative Director — iXelero Media · Cluj-Napoca
Hunor came into video production almost by accident in 2019, after a single YouTube video, and has not stopped since. In 2024 he went all-in on a creative career. He has since produced work across medical, automotive, sports, real estate and corporate, and released his first documentary in cinemas. His strongest suit is production itself: running complex shoots and crews, composing frames that carry a psychological message rather than just an aesthetic one, and editing material that tells a story and sells. He treats production like surgery — meticulous planning, precise execution, no room for error, then measuring results and adapting.
At a glance
Since 2019
in professional video production
Cinema premiere
Implantum documentary, Cluj-Napoca, July 2026
Up to 36
new clients per month from organic content alone, for a local service brand
Selected work
Implantum — cinema documentary
2026
Dr. Codrin Strugariu
Feature documentary on dental implantology, from its history to the modern era. Premiered at Cinema Florin Piersic, Cluj-Napoca, on 11 July 2026.
Head of production, director, director of photography, full post-production (edit, sound design, motion graphics, color grade)
Implantum — clinic film
2026
Implantum
Cinematic clinic presentation film built around one strong message.
Cinematography and full edit
Full campaign
2025
Bátorfi Fogászat, Budapest
Complete campaign: long-form and short-form video, paid ads and photography.
Cinematography and full edit
Quik Car Care — brand launch film
2025
Quik Detailing
Launch film for the Quik Car Care brand.
Single-handed production, from concept to delivery
Karting event aftermovie
2024
Car dealership × women's professional basketball team
Aftermovie of a brand collaboration event at a karting circuit.
Cinematography and full edit
Brands produced for
…and many more. Part of our work is covered by confidentiality agreements, so we only list brands that have approved a public mention.
Range
Beyond the work above: ophthalmic surgery, psychology campaigns, implantology, automotive and industrial-equipment showcases, sports spots, real estate, premium watches, a charity campaign and corporate events — plus three short films, including Aftermath, written, shot, directed and edited single-handedly.
How a production runs
- 01
Strategy
A clear objective for every asset, a strategic brief and an internal budget covering equipment, locations, crew, assets and licences.
- 02
Pre-production
Location scouting, scripts, crew and roles, call sheets — and storyboards for ads and complex spots.
- 03
Production
A lean or full crew, depending on the brief. All footage is backed up at the end of every shooting day.
- 04
Post-production
Culling, edit, motion graphics where needed, a first review round, sound design, color grade and delivery.
- 05
Distribution & optimization
Publishing, testing, monitoring performance — and adapting the creative when the data says so.
Engagement models
Retainer
Ongoing content for brands we know well. Over time we build a bank of reusable footage and B-roll, which keeps output fast and cost-efficient.
Campaigns
Stand-alone, high-stakes productions — TV spots, showcases, multi-day shoots — where every detail matters.
Behind the scenes
Formats we deliver
- Vertical ads (9:16) — TikTok, Reels, Shorts
- Square and 4:5 — Meta feed, Instagram
- Horizontal (16:9) — YouTube, Google, broadcast
- Long-form documentary and brand films
- Testimonial series — single-camera and multi-camera
- Product and service films — on-location and studio
Production network
We scale each crew to the brief with trusted specialists — camera operators, photographers, editors, a dedicated colorist and equipment partners. Showreel available on request: apply below and mention Media Production in your qualification form.
This capability is part of our 5-phase operating protocol. See the full method for context.